MASN, CBF Partnership – Go to Bat for the Bay

MASN, the television home of the Baltimore Orioles and Washington Nationals, has announced a partnership with the Chesapeake Bay Foundation to launch a public service campaign to “Go to Bat for the Bay.”  The network will launch a series of television and online ads to increase awareness about the Chesapeake Bay and to encourage responsible use of nature’s resources.

The network will deploy its most valuable resources — an All-Star talent team as well as Nationals and Orioles players and coaches — to promote the year-long campaign on MASN.  Adam Dunn, Jeremy Guthrie and Adam Jones, Nationals manager Jim Riggleman, and MASN broadcaster Johnny Holliday have already recorded PSA’s, and other Nationals, Orioles and MASN personalities will join them in the months ahead.

The network’s television footprint closely mirrors the vast Chesapeake Bay watershed, the 64,000 square miles and 150 rivers and streams that drain into the Chesapeake.  This synergy enables the Chesapeake Bay Foundation to reach a target audience – the 17 million citizens who live within the watershed – who can make a difference in the long-term health of the Bay.

Viewers will be educated about the watershed and encouraged to take small but meaningful steps to “Go to Bat for the Bay.”  These steps can be as simple as buying locally-grown foods, reducing the use of lawn fertilizers and chemicals, planting trees and conserving water.  MASN is contributing a significant amount of on-air and online inventory to promote the campaign, to raise awareness of the fragile environmental treasure, and to encourage positive action.

In one of the PSAs, Nationals manager Jim Riggleman explains that the Chesapeake Bay has lost half of its forested shoreline, more than half its wetlands and 90 percent of its underwater grasses.  Riggleman urges viewers to Go to Bat for the Bay and to join the Chesapeake Bay Foundation.

In another spot, Orioles pitcher Jeremy Guthrie describes the blue crabs, oysters, clams and rockfish that make up the 500 million pounds of seafood harvested from the Bay annually.  Guthrie reminds viewers that a cleaner Bay means better seafood and more jobs for those who bring the Bay’s bounty to our tables.

source: CBF